Marketing changes fast. There’s always a new tool or trend to keep up with. But in 2025, we’re seeing AI marketing tools that actually deliver real, measurable results. Whether you’re juggling all the hats as a solopreneur or part of a growing marketing team looking to improve your game, these ten tools can streamline your workflow and seriously impact your results.
What makes a great AI marketing tool?
If you’ve spent any time searching for an AI marketing tool, you’ll know there are plenty of flashy options out there, but how do you know if they are any good? The best tools need to go beyond looking pretty and show up as an intuitive and genuinely helpful tool that will save time or improve results.
Whether you’re creating content, automating workflows, or designing social graphics, the right AI tool should tick a few boxes:
- It integrates smoothly into your current workflow
- It produces consistent results
- It doesn’t take a PhD to figure out
10 Best AI Marketing Tools in 2025:
1. Claude (By Anthropic)
Why it’s Great:
Claude stands out for its exceptional ability to understand context and generate human-like responses. It’s particularly good at long-form content creation and complex reasoning tasks. What makes it special is its nuanced understanding of brand voice and tone, making it perfect for maintaining consistency across marketing materials.
When to Use it:
Use Claude when you need detailed, well-reasoned content that needs a deeper understanding of context. It’s great at drafting thorough blog posts, creating persuasive sales copy, and developing multi-channel marketing campaigns.
Limitations:
It can be overly cautious, lacks real-time data access and image generation, and may struggle with really long or culturally nuanced content. These limitations mean it’s best to work with it, rather than rely on it to complete tasks for you.
Pricing:
Claude has a tiered pricing structure to suit different needs:
- Free: A basic plan with limited usage (about 20 searches per day), but it still gives access to document and image analysis capabilities.
- Pro: £12.76-15.02*/month (depending on whether you subscribe or PAYG) for individual users who want more usage, access to more Claude models and extended thinking for more complex work.
- Max: From £75.08*/month charged per person, for those who use Claude a substantial amount, and want to use the research functionality.
- Team: £18.77- 22.52*/month per user (depending on whether you subscribe or PAYG) for collaborative environments, with a minimum of 5 members.
- Enterprise: Custom pricing for larger organisations with specific needs.
- Claude API: This service is for developers so they can use Claude AI models within their own apps. This is priced by model and with variables depending on the use.
Claude will bill in the local currency where it can, but it advertises in USD.
2. ChatGPT (By OpenAI)
Why it’s Great:
ChatGPT is still one of the most useful AI tools out there. It’s great for everything from planning blog topics, writing social media posts, or even creating a full email marketing campaign. One of its best features is the ability to build custom GPTs using your own copy examples and brand guidelines, so your content stays consistent, no matter who’s writing it. It’s flexible, easy to use, and keeps getting better.
When to Use it:
ChatGPT shines when you need quick content inspiration, help brainstorming keywords for SEO, or need to edit content for a deadline efficiently. It’s particularly useful during the content creation process when you’re stuck or need fresh perspectives on familiar products. The tool also works well for social media marketing when you need to make a content calendar or if you’re developing customer personas.
Limitations:
It can generate inaccurate or biased content, struggle with empathy and cultural context, and may not fully match up with SEO best practices. To make sure your content is accurate, relevant, and brand-appropriate, it’s best to keep a close eye on what is being produced and spot-check any facts it provides.
Pricing:
ChatGPT’s pricing structure is straightforward:
- Free: Basic access with some limitations.
- Plus: £15.02*/month for faster response times, deep research, custom GPTs and priority access to new features and updates.
- Pro: £150.16*/month gives you unlimited access to all the reasoning models, extended access to deep research and Sora video generation.
- Team: £18.77-22.52*/month per user, which gives higher message limits than Plus, and the ability to create and share custom GPTs in your workspace. Team data is also excluded from training by default.
- Enterprise: Custom pricing is available for larger organisations with specific security, account management, and scale requirements.
3. Perplexity
Why it’s Great:
Perplexity makes research way easier by combining the depth of a search engine with the speed of AI. Instead of giving you a list of links, it pulls together useful, clear market trends and information you can actually use. It’s especially good at spotting patterns in large amounts of marketing data, so you can find trends and ideas you might have missed.
What really sets it apart is its access to real-time data. Unlike many AI tools that rely on old data for faster results, Perplexity indexes the web daily. That means you’re getting fresh, up-to-date information every time you use it.
When to Use it:
This tool is your go-to when conducting market research, competitive analysis, or industry trend spotting. It will condense hours of research into minutes, making it invaluable for time-pressed marketers who need accurate insights fast.
Limitations:
It’s not built for creative content marketing like blogs or ad copy, so you might get better results with other AI tools. It can occasionally return inaccurate information, and the free version offers only basic features. It’s best used as a research assistant alongside other tools, rather than a one-stop marketing platform.
Pricing:
Perplexity’s pricing isn’t as clear to work out, but essentially, there are three tiers:
- Free: Unlimited basic searches and 3 Pro searches a day. This is enough to get a feel for how it works and handle light research.
- Pro: £12.52-15.02*/month (depending on monthly or annual billing), which gives you 3 Pro searches, access to Deep Research, unlimited file and image uploads, and 10 times as many citations in their answers. It’s a solid choice for solo marketers or small teams who use it regularly.
- Enterprise: From £24.78- 30.03*/month per user (depending on billing frequency), with custom pricing for larger teams. Includes higher usage limits, more control, and dedicated customer support, which is ideal for businesses that want AI-powered research at scale.
4. DeepSeek
Why it’s Great:
DeepSeek is great at digging into unstructured data, like social media comments, customer reviews, or forum chats, and turning it into useful insights. It’s trained on a wide range of marketing data, so it’s good at spotting how people feel about your brand and picking up on trends before they take off.
What really makes it stand out is how it handles extended thinking. You can actually see the logic behind its answers, step by step. That’s a huge bonus for AI content creation or marketing planning, because instead of guessing why the AI made a suggestion, you can follow its reasoning from A to B and tweak things along the way.
When to Use it:
Use DeepSeek when you need to go beyond surface-level analytics. It’s ideal for in-depth audience analysis, reporting on sentiment across channels, and spotting micro-trends before they go mainstream. It’s useful for planning marketing strategies, testing messaging and marketing efforts, and doing deep research for product development.
Limitations:
DeepSeek stores user data on servers in China, which can be a privacy concern for businesses in regions with strict data protection regulations. If you deal with sensitive internal or customer data, there is a risk of data leakage, as DeepSeek learns through user input.
DeepSeek will censor certain topics, particularly those sensitive in China, which can limit its usefulness for global marketers looking for unbiased information.
Pricing:
DeepSeek’s pricing is unlike that of the other AI tools for marketing. It charges based on token use, which is a unit of Chinese or English words, numbers or symbols.
- DeepSeek-V3 is a free trial mode which you can download and run for professional use through GitHub.
- DeepSeek Chat is the entry-level model and is suitable for individuals or teams that use it moderately.
- DeepSeek Reasoner is the premium model that has advanced reasoning capabilities.
5. Zapier
Why it’s Great:
Zapier is a marketing automation tool that takes boring, repetitive tasks off your plate by connecting your favourite apps and marketing software, like your CRM, your email tools and project management systems. You can set up “Zaps,” which are automated workflows triggered by specific actions without writing a single line of code. For example, if someone fills out a form on your website, Zapier can automatically add them to a Mailchimp list.
When to Use it:
Use Zapier when you’re constantly copying and pasting data between tools, or when you need to connect marketing platforms that don’t have built-in integrations. It’s great for automating marketing tasks like lead capture, campaign tracking, customer follow-ups, and even internal task updates.
Limitations:
Zapier can get pricey as your needs grow, especially if you need advanced AI features or higher task limits. Some integrations can be a bit clunky, and complex workflows might still require manual testing or tweaks.
Pricing:
Zapier has a range of AI automation plans, depending on your needs:
- Free Plan: You can complete up to 100 tasks per month with unlimited Zaps. This is fine for basic automations.
- Professional: Plans start at £15.34** /month, and include multi-step Zaps, better integration with Webhooks, premium app access, and support.
- Teams: From £52.94**/month for up to 25 users, including shared workspaces, advanced admin tools, and priority support.
- Enterprise: Billed on a custom basis, this plan allows automations that run across multiple departments for unlimited numbers of users.
6. NeuronWriter
Why it’s Great:
NeuronWriter combines AI content creation with advanced SEO analysis, helping you create content that works for both people and search engines. Its content optimisation features analyse top-ranking pages and suggest improvements to your content in real-time. What’s particularly impressive is how it balances keyword optimisation with readability, so your content doesn’t feel stuffed or unnatural.
When to Use it:
This tool is perfect for creating SEO-focused content. Use it to develop authoritative blog posts, optimise existing content, or conduct competitor content analysis. It’s valuable when you’re targeting competitive keywords, as careful optimisation can make the difference between ranking and not.
Limitations:
Neuronwriter may struggle with highly technical or niche topics. Some advanced features are only available on the top plans, which can make it pricey to get the best out of it.
Pricing:
NeuronWriter has pricing tiers, so there is a plan for individuals through to large organisations:
- Bronze: From £14.27*/month and includes two projects, 25 content analyses, and 15,000 AI credits.
- Silver: From £27.78*/month, made up of 5 projects, 50 content analyses, and 30,000 AI credits.
- Gold: From £42.80*/month, it provides 10 projects, 75 content analyses, and 45,000 AI credits, along with advanced features like plagiarism checks and integrations.
- Platinum: From £57.81*/month, which supports 25 projects, 100 content analyses, and 60,000 AI credits.
- Diamond: From £72.83*/month, which accommodates 50 projects, 150 content analyses, and 75,000 AI credits.
7. Grammarly Plagiarism Checker
Why it’s Great:
Grammarly’s plagiarism checker is an AI writing tool that can spot paraphrased content, subtle rewrites, and even conceptual similarities that might count as plagiarism. For marketers, this AI assistant provides peace of mind that your content is original, which is necessary for both SEO performance and brand integrity.
When to Use it:
Use Grammarly’s plagiarism checker before publishing content to your marketing channels, especially if you’re working with a team or using content from different sources. It’s really handy for agencies, brands with strict guidelines, or anyone reusing content across platforms who needs to make sure it’s unique and on-brand.
Limitations:
Grammarly mainly checks web pages and ProQuest academic sources, so it might miss paraphrased material from subscription-based academic journals or less common sources. It can also flag common phrases unnecessarily, which may lead to false positives.
Pricing:
Grammarly’s Plagiarism Checker is part of the suite of AI writing assistant tools, so it’s worth looking at their whole package when you’re considering their plans:
- Free: If you are prepared to copy your content or upload your files into a web browser, you can use the Grammarly plagiarism checker for free.
- Grammarly Pro: From £10**/month per member, including unlimited personalised suggestions, plagiarism and AI detection, and 2,000 AI prompts to generate text. This is ideal for individuals and teams.
- Grammarly Enterprise: This is priced on request, and is suitable for organisations that need dedicated support, BYOK encryption and data loss prevention.
8. Grammarly Chrome Extension
Why it’s Great:
The Grammarly Chrome Extension has become a smart writing tool that actually gets what you’re trying to do. It gives you live feedback on tone, clarity, and engagement, so your writing hits the right note for your audience. Whether you’re writing a product description, a press release, or an email, it helps you to sound polished.
When to Use it:
This extension is valuable whenever you write sales and marketing copy directly in a browser. It’s particularly helpful for maintaining a consistent brand voice across team members and catching potentially harmful typos before the copy goes live.
Limitations:
A big criticism of Grammarly is that sometimes the tone suggestions feel a bit off, especially if your brand voice is more casual or creative.
Pricing:
See above.
9. Canva AI: Magic Suite
Why it’s Great:
Canva’s generative AI tools are ideal for small marketing teams or solo creators. Magic Write helps you get past the blank page by generating copy ideas, headlines, and quick drafts right inside Canva Docs. You can even adjust the tone to match your brand. Magic Design helps you to quickly get started on a design by turning a simple prompt into a full visual layout. This is great for whipping up social posts, flyers, or presentation slides when you need to get content together quickly. Together, they’re a solid shortcut for creating content that looks good and feels well put together.
When to Use it:
Use Magic Write when you need fast, on-brand copy like captions, taglines, or content ideas, while you’re already working on a design. Use Magic Design when you don’t have time to build visuals from the ground up but still want them to look professional. They’re especially handy for turning one idea into a full text and design campaign without switching tools.
Limitations:
The Magic suite is great for creating quick drafts, but it won’t replace a skilled designer or copywriter for bigger projects. Magic Write can be a bit basic when it comes to complex topics, and Magic Design might not always nail the layout or style you had in mind. Also, their full features are only available on Canva Pro or Teams.
Pricing:
Canva’s AI features are available across all of their plans:
- Free: Limited access to AI features.
- Pro: From £8.33**/month per user with expanded AI capabilities.
- Teams: From £7.50**/month per user with collaborative features.
- Enterprise: Custom pricing with advanced brand controls.
10. ProductHero
Why it’s Great:
ProductHero is the new kid on the block that’s making waves in e-commerce marketing. It focuses entirely on product descriptions and uses AI and machine learning to figure out what kind of wording works best in different categories. By analysing high-performing listings across platforms, you can write product copy that’s more likely to convert.
When to Use it:
This tool is essential for e-commerce marketers and sales teams managing large product catalogues. Use it to launch new products, refresh underperforming listings, or adapt products for different marketplaces.
Limitations:
The copy it creates can feel a bit formulaic, so you may still need to tweak it to fit your brand’s tone. And while it pulls from top listings, its suggestions might not always feel original or stand out in crowded markets.
Pricing:
ProductHero has two tiers of pricing:
- ProductHero Premium CSS – £33.15* per month (plus £16.15/month per extra shop or country). This unlocks a 20% discount on your shopping ads CPC in Google, AI product title suggestions, and product performance insights.
- ProductHero Pro – £84.15* per month (plus £41.65/month per extra shop or country) includes ProductHero Premium CSS plus the ability to bulk edit product titles, automatically group products into bundles, benchmark pricing data, and optimise product content using AI.
Our Recommendations of AI Tools to Improve Your Marketing
1. Best AI Technology for Content Creation & Strategy
Claude and Perplexity are a powerful duo here. Perplexity speeds up research with real-time insights, while Claude helps you turn that AI data into thoughtful, brand-aligned content.
2. Best AI Agent for Automation & Workflow Management
Zapier is unbeatable for connecting your tools and automating repetitive tasks. Whether you’re looking for social media management help to sync posts across various platforms, or to improve customer experience by triggering a welcome email after they’ve completed a form on your website, it cuts down manual work and keeps everything running smoothly.
3. Best AI Marketing Software for SEO Content Generation & Optimisation
NeuronWriter helps you create content that ranks. With built-in keyword guidance and competitor analysis, it’s ideal for drafting or refining blog posts, landing pages, and more, especially when SEO is the goal.
4. Best Marketing AI for Design & On-Brand Copywriting
Canva AI and Grammarly cover the visual and editorial side of things. Canva’s Magic Suite helps you quickly generate designs and captions, while Grammarly ensures tone, clarity, and originality across your marketing content.
Improve Your Digital Marketing With AI Solutions
If you’re ready to try using AI marketing tools, start by picking one or two that solve your biggest marketing headaches, and get comfortable with them before adding more. The best marketers this year will be the ones who leverage AI to handle the repetitive stuff and focus their energy on what really matters: creative thinking and building real connections.
*Prices listed were originally in USD or Euros and have been converted to GBP as of 01/05/2025. For the most up-to-date pricing, please visit the provider’s official website.
** Prices were correct as of 01/05/2025. For the most up-to-date pricing, please visit the provider’s official website.
