Anyone else feeling stumped on Instagram reels ideas for business? You’ve been plodding along nicely with your Instagram account and now suddenly the algorithm hates your single image posts, carousels aren’t doing much better and everyone is telling you to post Reels.
If you’re following me on Instagram then you’ll know that I have been all over Instagram Reels to promote my business since they first released them on 2020.
I noticed a huge increase in followers, engagement and leads since I started posting Reels, so there’s a good reason why everyone’s telling you to do it!
But knowing you need to post Reels for business and actually coming up with reels ideas for business are two totally different things. Right?
So I’ve put together these Instagram Reels ideas to help you promote your business without the headache of thinking up ideas on your own.
Trust me, you’re going to love the results!
Instagram Reels is literally my new favourite thing. It came exploding on to the platform in 2020 and I jumped on it immediately to see what introducing Reels could do for my Instagram strategy. And it totally changed the game.
If you’re following me on Instagram you’ll have seen the positive engagement I’ve seen from promoting my business this way and maybe you’re wondering how to do the same for your business.
There’s hundreds of different ways you can use Instagram Reels for your business growth but here are some of my favourite Instagram Reels Ideas to get you started.
1. “3 steps to…”
The most popular Instagram Reels are only 15 seconds long so you need to think short and sweet when planning your video. Two of my most popular Reels are 3 Things You MUST Include On Your Website’s Homepage and My 3 Fave + FREE Keyword Research Tools for SEO.
I believe these Instagram Reels worked so well because they’re bitesized pieces of content that are easy to consume and memorable. They’re not too overwhelming whilst still providing enough value to make people want to follow me and learn more about what I do.
The best part about the website homepage Reel is that I just repurposed a blog post I’d already written, 5 Things You Must Include On Your Website’s Homepage, so it took hardly any time to put together. All I had to do was cherry pick 3 of my favourites and film it!
2. “How to…”
How to guides always work well on social media because they’re providing content with value for your followers. And it’s no exception with Reels.
I like using “How to…” style Reels when I’ve got more than 3 points to cover but I use a maximum of 5 points. I do this because with only 15 seconds to film your Reel, you need to allow each point enough time on the screen to be read.
As with “3 tips to…” these Instagram Reels tend to work well because they’re easy to consume and people feel like they’ve immediately learned something from watching your Reel. And they’re going to want more of that!
It’s really easy to repurpose blog posts this way too and they take hardly any time to film if you are using a different clip for each point. Have a play around with transitions to see if you can make these look next level good!
3. “The biggest mistake…”
Everyone wants to make sure they’re doing it right in business, so highlighting mistakes causes intrigue as people want to make sure they’re not making them!
Choosing a juicy topic and common mistake is a great way to get your Reels noticed and provide more value for your audience.
This is also great for engagement when people are in agreement with the mistake you’re posting as they’re more likely to share your Reel to their followers. Basically, it’s a win-win!
4. “The best *insert industry relevant tool here* for…”
Sharing industry tools is one of my favourite ways to build trust with my audience. It shows that I know a thing or two about what I’m doing and hopefully I’ll introduce them to a new tool for their business in the process.
The benefit of an Instagram Reel in this style is that you don’t have to show your face if you don’t want to as it can easily be communicated with screen recordings.
Here’s another from my bank of Instagram Reels ideas: You can also use this style of filming to share “the best ways to…” and film yourself in action rather than just your face.
5. “Why I hate…”
The controversial one from these Instagram Reels ideas! My most watched Instagram Reel to date is Why I hate Wix because a lot of people use Wix for their business websites.
I would say I’m not knocking Wix, but I am, I really dislike it as a platform which is obvious from my Instagram Reel! This Reel did well because not only did a lot of people agree with me, but it got a lot of Wix users thinking about their platform and reaching out to me for advice.
New leads, anyone?
6. A day in the life…
A dose of reality, behind the scenes and aspiration all rolled into one, day in the life reels provide a snapshot into your life in business. People may not realise everything that goes into your business, so when considering reels ideas for business, consider what YOU like to see about businesses you connect with.
We all want to see the process behind the scenes, how up close and personal the business owner gets with our product/service, and put a face to a name. Day in the life reels allow for just that.
7. Meet the team
Another great way to put a face to your business is to introduce the whole team to your followers and wider audience. The great thing about this reel idea is that it’s one of the easiest to film, you don’t even need to have your team talking to the camera, a simple trending sound and 2-3 second clip of each of them waving or dancing is enough!
Overlay the video with their name, what they do and a funny fact to add entertainment to your reel and before you know it, your reels idea for business could have turned into a viral success.
Create your own using these Instagram Reels ideas!
There you have it! My favourite Instagram Reels ideas for business that are sure to increase your engagement and hopefully your leads!
I’ve noticed a huge increase in enquiries for my web design work since I’ve been posting Reels and I’m confident you’ll notice the same. Let me know on Instagram how you get on and what your results look like!