Barlow Street Breakers Case Study

We created a focused SEO recovery plan to remove the hack and fix the technical SEO issues left behind. The first step was to remove the malicious code and secure the website against future attacks. We also set up Google Analytics 4 and Google Search Console accounts to monitor the site’s health accurately and track performance from day one. With the website secure, we moved to reindexing all the website’s pages in Google’s index to resolve page meta changes caused by the malicious code.

Once our clean-up work was complete, we moved on to our proactive SEO strategy. We audited and organised the site’s page structure, removing and redirecting any pages causing cannibalisation issues or featuring low quality content. The service pages kept were optimised for target keywords and conversions, featuring high quality content and  optimised mobile performance to prioritise user experience..

As an essential local SEO boost, we edited and optimised their Google Business Profile alongside the website work to build a stronger presence in the local map pack. This combination of technical fixes, local SEO improvements, and strategic content optimisation has resulted in a significant increase in website and local map pack rankings, leading to an increase in leads and conversions from organic search.