Carlton Training

Case Study

The Background

Carlton Training is an online and in-house training provider based in the UK. They provide courses for workplaces and individuals in the education sector.

Prior to working with Webhive Digital, Carlton Training had a small presence on Google and had implemented some DIY SEO with mixed results.

The Solution

At the beginning of our SEO retainer, we focussed on ensuring technical SEO was up to scratch with some input from Carlton Training’s web development team. Once this was established, we made some minor design changes to course pages to ensure they were best set up for conversions and for additional content. We have since made design changes to the blog archive and post pages to improve user experience, navigation and interlinking different sections of the website.

After establishing key areas and courses, we created a content strategy plan to optimise existing pages and create new content to target search engine users. This included doubling down efforts on keywords Carlton Training already ranked well for to gain more 1-3 spots on page 1 of Google.

We also placed heavy emphasis on link building to improve Carlton Training’s website authority to boost the website’s presence in search engine results.

The Results

+ 168%

Increase in organic traffic from search engines

65+

Relevant keywords showing their website on page 1 of Google

+134%

Increase in clicks from Google search results

"We're very pleased with how Webhive Digital have improved our whole SEO approach - instigating proper keyword research, a monthly content creation process and improving all those behind-the-scenes technical things which boost our site's reach. Their very professional attitude, as well as all their tech skills needed are what makes us confident to continue with Webhive. Would highly recommend."

"I have been working together with Kate now for over a year and couldn’t recommend her enough. Our website traffic and orders have reached new milestones with the help of Kate and her amazing work. Thank you for believing in Lash Famous as much as I do and always offering your advice!"

"We have been working with Kate on our SEO for our new website and complete rebrand, including new name UK Pet Food. It has been a concern for us to get our SEO back to previous high levels of our old website, with a more competitive name, but Kate has this all in-hand with regular useful updates, which is really reassuring! Being able to work on a monthly SEO package basis is great for us as a small organisation, enabling us to analyse whether additional consultancy is required as we go along."

Carlton Training

The Background

The Solution

The Results

+ 168%

65+

+134%

Services

Local Services

Extra Bits & Bobs

Small Print