Carlton Training

Case Study

The Background

Carlton Training is an online and in-house training provider based in the UK. They provide courses for workplaces and individuals in the education sector.

Prior to working with Webhive Digital, Carlton Training had a small presence on Google and had implemented some DIY SEO with mixed results.

The Solution

At the beginning of our SEO retainer, we focussed on ensuring technical SEO was up to scratch with some input from Carlton Training’s web development team. Once this was established, we made some minor design changes to course pages to ensure they were best set up for conversions and for additional content.

After establishing key areas and courses, we created a content strategy plan to optimise existing pages and create new content to target search engine users. This included doubling down efforts on keywords Carlton Training already ranked well for to gain more 1-3 spots on page 1 of Google.

We also placed heavy emphasis on link building to improve Carlton Training’s website authority to boost the website’s presence in search engine results.

The Results


Increase in traffic from search engines


Relevant keywords on page 1 of Google search results


Increase in organic search impressions

Since starting their SEO retainer with Webhive Digital in July 2020, Carlton Training has gained a 239% increase in organic website traffic from search engines. We have gained new industry-relevant keywords pointing towards Carlton Training in Google’s search results, as well as securing more 1-3 spots for existing and new keywords. This has resulted in 229,000+ impressions on Google.