Essex Aquatics Case Study

Design
SEO

Background

Essex Aquatics are aquatics specialists covering Essex and London. They started their website using a DIY approach and before discovering SEO they were driving traffic to their website via Google Ads.

The director of Essex Aquatics took on some initial SEO work himself behind the scenes and found some small successes, however they still relied on Google Ads for the majority of their business.

Solution

As Essex Aquatics was a DIY venture before working with Webhive Digital, they opted to go for a custom WordPress website along and content optimisation for the “full one off package” experience.

After agreeing the design work, Webhive Digital got to work on creating website content optimised for search engines and ensuring the new website design had everything in place from a technical SEO point of view to ensure results. This meant ensuring load speeds were under 3 seconds, images well optimised and video used sparingly to provide engagement where needed.

Extensive keyword research was carried out to determine the best keywords to target related to the services Essex Aquatics provide and to ensure they appeared above competitors on search engine results.

Results:
6 months in

Results: 6 months in

90%

Increase in traffic from search engines

#1

Highest ranking on Google

20%​

Conversion rate from search engine traffic

Final Design

“Webhive Digital completely redesigned and rebuilt our website. They worked with us to overcome and solve all the problems we had previously. We also get them to carry out ongoing monthly SEO and so far have seen fantastic results. Could not recommend them highly enough.”
– Essex Aquatics