Kate's Cupboard

Case Study

The Background

Kate’s Cupboard is an e-commerce business selling cake decorating supplies across the UK. At the time of reaching out to work with Webhive Digital, Kate’s Cupboard wanted to drive more traffic to their website to generate more sales from search engine users.

The Solution

Webhive Digital created an SEO strategy to work on content optimisation, as well as technical and off-page SEO.

For content optimisation, we prioritised all of the core products initially, which was estimated at 300-500 products. Once these were optimised, we monitored keyword rankings to see areas performing well and focussed our attention on supporting products and collection pages.

As part of this work, we extensively built out the collection pages on the Kate’s Cupboard website to group together related products, improving the user experience and navigation on the website, as well as creating topical authority across wide ranges within cake decorating supplies, such as cake toppers and cake boxes.

We also created a link-building campaign to boost the website’s authority for related keywords to product ranges, collections and individual products.

The Results: 3 Months In

+24%

Increase in organic traffic from search engines

+2221

Keyword rankings on Google

+101%

Keyword rankings on page 1 of Google

"We're very pleased with how Webhive Digital have improved our whole SEO approach - instigating proper keyword research, a monthly content creation process and improving all those behind-the-scenes technical things which boost our site's reach. Their very professional attitude, as well as all their tech skills needed are what makes us confident to continue with Webhive. Would highly recommend."

"I have been working together with Kate now for over a year and couldn’t recommend her enough. Our website traffic and orders have reached new milestones with the help of Kate and her amazing work. Thank you for believing in Lash Famous as much as I do and always offering your advice!"

"We have been working with Kate on our SEO for our new website and complete rebrand, including new name UK Pet Food. It has been a concern for us to get our SEO back to previous high levels of our old website, with a more competitive name, but Kate has this all in-hand with regular useful updates, which is really reassuring! Being able to work on a monthly SEO package basis is great for us as a small organisation, enabling us to analyse whether additional consultancy is required as we go along."

Kate's Cupboard

The Background

The Solution

The Results: 3 Months In

+24%

+2221

+101%

Services

Local Services

Extra Bits & Bobs

Small Print