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Lash Famous

SEO Case study

At A Glance

↑ 125%

Increase in traffic from search engines

Top Result on Page 1

Highest ranking on Google

+ £12,776.56

Increase in sales from search engine traffic

Background

Lash Famous is one of the UK’s leading lash brands. They offer premium products help lash artists worldwide produce the best lash looks for their clients at an affordable price.

Prior to working with Webhive Digital, most of their business came from social media or direct traffic. They were referred to Webhive Digital from their website designer.

The Solution

When Webhive Digital came on board with Lash Famous, they were just finishing up their new Shopify website with their designer. This meant we were able to ensure technical SEO was in the right place and that pages were linked as needed to pass authority and create an effective user journey.

Key products were identified to work on first and extensive keyword research was carried out to determine the best keywords within the industry that would best fit with each product. Once determined, content was optimised on each page to suit.

We have been working through the Lash Famous site on a monthly basis, working on a few pages at a time, and more recently started a blog to expand our reach on keywords within the industry and to provide educational content for their target audience.

Results

Since we began working with Lash Famous in September 2021, we have seen a 125% increase in search engine traffic, a 343% increase in sales from search engine traffic and are currently ranking in the top position on Google for two competitive keywords. We are featuring on page 1 of Google for 4 competitive keywords in total.