Click2Pharmacy Case Study

Automation
Design
PPC
SEO

Background

An online pharmacy approached us in July 2023, seeking to improve its organic traffic, search engine rankings and conversions across its entire range of treatments. In March 2024, we incorporated Google Ads into this strategy to boost traffic from paid search traffic.

As our work with them has continued, we have identified opportunities to increase conversions and improve customer experience with a new design and integrated customer support features.

Solution

When we first started working with this client, we created a competitive SEO strategy to boost the rankings for all products, improve the overall site performance and create a streamlined user experience. We used competitor analysis, content clustering and low-hanging fruit opportunities to strengthen our strategy to build trust from Google and drive more organic traffic.

We prioritised on-page SEO for products and category pages, making sure the content was relevant and targeted keywords with a transactional search intent. We also researched and published helpful content to support this strategy.

As part of our digital PR campaign, we secured links from national newspapers such as The Independent, The Sun and the Daily Mail. We also obtained links to high-authority websites within their industry, such as Medical News Today, the NHS website and Patient.info.

We set up strategic Google Ads campaigns to target conditions the pharmacy treats, utilising Google Merchant Centre, Performance Max campaigns and strategic ad budgets.

Click2Pharmacy’s new website design went live in October 2024 after months of wireframes, design and development to ensure its existing custom functionality remained intact while building more features to streamline the patient journey. The new design also needed to boost visual appeal and improve navigation across all areas of the website.

The redesign included custom-built consultation forms, a customer support helpdesk with live chat to provide instant customer assistance and automated responses to common queries, and a new booking system for their in-person pharmacy so customers could easily schedule appointments. These new features have improved the customer journey and helped the pharmacy team process orders and manage client communications more effectively.

Results:
15 months in

Results: 15 months in

3,231%

Increase in website traffic

1,537

Increase in keywords ranking positions 1-3

102%

Increase in revenue year on year

Final Design

Design:
Before & After

Design: Before & After

“Excellent experience with great results and performance improvement to my website.”
– Click2Pharmacy