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Smashing Life
Case Study
The Background
Smashing Life is a supportive and vibrant community for Jewish millenial women to connect. Founded by Karen Cinnamon, their membership platform was built within the Smashing Life website and also utilised Facebook to connect it’s members.
The Solution
As the Smashing Life community grew, it was clear that the website and Facebook group were not the best long-term solution for the community to grow and thrive. Everything needed to live under one roof, on its own dedicated platform, with a seamless user experience and brand voice.
Smashing Life needed to become an app to create its own social network.
Webhive Digital worked with Smashing Life to build out the standard functionalities of a social network, creating dedicated sections for reading rooms, recipe indexes and submissions, playlists and more.
We also migrated all existing members from WordPress and Memberspace to Smashing Life’s new platform, ensuring their subscriptions stayed in place and that members didn’t experience any disruptions in the community pre or post-launch.
Once Smashing Life’s app was launched, Webhive Digital created a new website to promote the platform, with custom landing pages for varying audiences and launch periods.
Webhive Digital continues to support Smashing Life’s app and website on an ongoing basis.
The Results
