Yield Investing Case Study

SEO

Background

Yield Investing, a specialist UK property investment consultancy, approached us in July 2023, looking to expand their digital presence and connect with qualified investors both nationally and internationally. They specialise in social housing developments in the UK, offering ethical investment opportunities that deliver strong rental yields.

Solution

We developed a competitive content strategy focused on establishing Yield Investing as a trusted source for social housing investment and UK property markets. This influenced our work creating in-depth, valuable content that resonates with experienced overseas investors and those new to property investment in the UK. We also targeted property investment-related search terms that their target audience uses to find investment opportunities.

We structured content clusters around core topics, creating in-depth investment strategy guides and educational content that addressed investor concerns and questions. Each piece was thoroughly researched and written to demonstrate deep industry expertise while remaining accessible to international audiences.

In 2025, Yield Investing has increased the services we offer to include more content creation and digital PR to continue building their brand authority online.

Results:
2024

Results: 2024

6,590

Increase in sessions from organic search p/m

478.9%

Increase in organic traffic to the contact page

6,300%

Increase in leads from organic search