Using Google Analytics but unsure if you’re tracking correctly? Our GA4 audits combine deep technical knowledge with practical analytics experience to ensure accurate data & tracking that drives better business decisions. Think of it as a complete health check for your Google Analytics account.
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Our in-depth Google Analytics audits dig into every aspect of your analytics setup to make sure it’s supporting your business objectives. We analyse your tracking implementation, data accuracy, event tracking setup, integrations and reports to provide a detailed report with actionable recommendations. Here’s a full breakdown of what’s included:
We thoroughly review your GA4 property setup and account structure and settings, including checking user permissions, data retention settings, and property linking with other Google services, to make sure your account’s structure and basic settings are tailored to your business goals and industry best practices.
Looking for complete confidence in how your GA4 property is tracking your website events? We’ll assess your entire configuration, from your tracking codes and data collection to key events and Google Tag Manager integrations, making sure you’re tracking the right events to support your digital marketing strategy.
Reporting accuracy with revenue and transaction data is a non-negotiable, and it’s crazy how many e-commerce businesses underutilise this side of Google Analytics. We check that current setup is aligned with your online store’s metrics and if not, we investigate and provide a solution to ensure that your data is accurate moving forward
Google Analytics should provide comprehensive data that drives many business and marketing decisions and any large gaps in data or metrics mean you don’t have the full picture when it comes to your digital strategy. We crawl through your Google Analytics setup and reports to make sure you’re not missing crucial data or metrics that matter.
For in-depth data analysis, GA4 offers users custom report setups so you can completely customise your account and property to your needs. This is often overlooked by users, and as a result, users spend hours filtering default reports and struggling to find what they need. We review all your reports and make recommendations on custom reports to provide the data you need the most.
As a trusted Google Analytics agency, we focus on uncovering opportunities that audit tools often miss. Our Google Analytics audits thoroughly assess your implementation to uncover tracking gaps and opportunities for improvement.
We dig deep into your entire analytics implementation, from your tracking codes and reports to event tracking setup and ecommerce data, to ensure you’re accurately capturing the full customer journey.
We provide tailored recommendations based on your business goals and reporting needs, including guidance for adapting to future platform changes, data protection best practices and your data requirements.
You’ll receive a detailed audit report with actionable recommendations tailored to your business. If required, our team are also available for continued support to implement our recommendations.
Speak to our Google Analytics specialists to get the ball rolling with your audit today.
Your website’s data collection should be accurate and compliant for you to get the most out of it. Incorrect setups are one of the most common issues with Google Analytics, particularly for properties automatically setup by third-party tools. If you’re not confident with the data you’re getting out of your Google Analytics reporting, it’s time for an audit so you can take control!
The audit process for most accounts is completed within 2-3 weeks. This typically involves an initial discovery phase (3-4 days), detailed analysis (7-10 days), and report preparation with recommendations (4-5 days). We’ll provide a clear timeline after our initial review.
We examine your setup without making changes to your current implementation. We use read-only access to your analytics account and conduct all testing through debugging tools that don’t interfere with your live tracking. This means you can continue collecting data without any disruption while we assess your setup.
Our Google Analytics audits do not include implementation of our recommendations as a standard. However, we provide several options for post-audit support if you don’t want to tackle the changes in-house.
We can handle the complete implementation of all our recommended changes, work alongside your team to make improvements, or provide detailed guidance if you prefer to implement changes internally. This support includes testing and verification of all implemented changes to ensure they’re working as intended. If you want to take things a step further, or we recommend you include them in your setup, we also offer Google Tag Manager services.
For websites handling a lot of data, we also offer ongoing maintenance packages to keep your analytics running optimally after the initial fixes are complete, as well as custom report creation for you to review all your analytics in one place.
Yes, our Google Analytics audit service covers both Universal Analytics and GA4.
For Universal Analytics, we review your setup and data to ensure data tracking has remained consistent since you switched to GA4.
For GA4, we analyse your measurement settings, event configuration, reports, and any integrations you may have to ensure you’re making the most of GA4’s new capabilities.
Yes! If you’re keen to dig into GA4 yourself, or you want to up-skill a member of your team so they can manage your brand’s analytics account with confidence, we also provide consultancy services. We can work with your team to highlight key reports to check for data insights on user behaviour or set up advanced tracking to improve your data collection. Get in touch so we can discuss your requirements in detail.
Webhive Digital.
Webhive Digital is a global digital marketing agency in Essex specialising in SEO, website design & AI.
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