Get clarity on your GA4 setup with actionable insights from our comprehensive audit services.
Our GA4 audits combine deep technical knowledge with practical analytics experience to ensure accurate data & tracking that drives better business decisions. Think of it as a complete health check for your Google Analytics account.
Ready to get the most out of your business data?
Better data means better decisions, so let’s get started today.
What Our Google Analytics 4 Audits Include
Using Google Analytics but unsure if you’re tracking correctly? Our in-depth Google Analytics audits dig into every aspect of your analytics setup to make sure it’s supporting your business objectives. We analyse your tracking implementation, data accuracy, event tracking setup, integrations and reports to provide a detailed report with actionable recommendations.
Once approved, our GA4 specialists can resolve and action these recommendations to optimise your Google Analytics setup.
GA4 Audit & Assessment
Account Structure & Settings
We thoroughly review your GA4 property setup, account structure and settings, including checking user permissions, data retention settings and property linking with other Google services, to make sure your account is aligned with your goals and industry best practices.
Data Collection & Tracking Analysis
Looking for 100% confidence in how your GA4 property is tracking your website events? We’ll assess your entire configuration, from tracking codes and data collection to key events and tool integrations, making sure you’re tracking the right events, including e-commerce metrics like your revenue and transactions.
Data Reporting Review
GA4’s reports offer in-depth data analysis that’s often overlooked. As a result, you can spend hours filtering default reports and still struggling to find the data you need. We review all your reports in GA4 and recommend custom report solutions tailored to your business goals and the data you need the most.
GA4 Strategy & Optimisation
Account & Property Setup
We’ll work with you to optimise your GA4 account’s setup so you can access your analytics data in full. This includes implementing tracking on your website, setting up Google Tag Manager integrations for in-depth data collection and integrating any other Google or third-party tools you use.
Event & Conversion Tracking
Whether you need to track purchases, audience data, form submissions, phone calls or user engagement, our team of GA4 consultants dig deep into your setup and implement accurate tracking solutions so your Google Analytics property contains all the data, events & conversions that matter.
Custom Reports & Dashboards
We fully customise your property’s dashboard so all your reports are tailored to your business objectives. From custom reports tailored to the data you want to see, to dashboards giving detailed overviews at a glance, you’ll have the data you need at your fingertips at all times.
GA4 Support & Training
Compliant Data Collection
Whether you need to integrate your GA4 tracking with your cookie consent tools, or want to ensure you can still access enhanced audience data in a compliant way, we work with you to ensure your tracking is compliant with the latest data protection and Google requirements.
Ongoing Support
From regular analytics audits to active cookie consent management, our ongoing support and optimisation services are designed to keep your tracking data accurate and compliant. Leave it to our team of GA4 experts and we’ll make sure you’re always able to access the data you need, without any hiccups.
GA4 Training
As part of our ongoing support or as a stand-alone one-off service, our in-house team will work with you and your team to provide GA4 training to guide you through your new GA4 account and reports, share how to find in-depth insights and, if required, how to create custom reports to suit your needs.
Why Choose Our Google Analytics Audit Services?
As a trusted Google Analytics agency, we focus on uncovering opportunities that audit tools often miss. Our Google Analytics audits thoroughly assess your implementation to uncover tracking gaps and opportunities for improvement.
Deep Analysis
We dig deep into your entire analytics implementation, from your tracking codes and reports to event tracking setup and ecommerce data, to ensure you’re accurately capturing the full customer journey.
Custom Solutions
We provide tailored recommendations based on your business goals and reporting needs, including guidance for adapting to future platform changes, data protection best practices and your data requirements.
Expert Support & Guidance
You’ll receive a detailed audit report with actionable recommendations tailored to your business. If required, our team are also available for continued support to implement our recommendations.
Ready to Take Charge Of Your Business Data?
Looking to make data-driven decisions with confidence? Complete the form below and we’ll show you how a GA4 audit can provide accurate, actionable insights.
Google Analytics Auditing FAQs
Why do I need to audit my Google Analytics?
Your website’s data collection should be accurate and compliant for you to get the most out of it. Incorrect setups are one of the most common issues with Google Analytics, particularly for properties automatically setup by third-party tools. If you’re not confident with the data you’re getting out of your Google Analytics reporting, it’s time for an audit so you can take control!
How long does an analytics audit take?
The audit process for most accounts is completed within 2-3 weeks. This typically involves an initial discovery phase (3-4 days), detailed analysis (7-10 days), and report preparation with recommendations (4-5 days). We’ll provide a clear timeline after our initial review.
Will the audit affect our current tracking?
We examine your setup without making changes to your current implementation. We use read-only access to your analytics account and conduct all testing through debugging tools that don’t interfere with your live tracking. This means you can continue collecting data without any disruption while we assess your setup.
Can you help implement the recommendations?
Our Google Analytics audits do not include implementation of our recommendations as a standard. However, we provide several options for post-audit support if you don’t want to tackle the changes in-house.
We can handle the complete implementation of all our recommended changes, work alongside your team to make improvements, or provide detailed guidance if you prefer to implement changes internally. This support includes testing and verification of all implemented changes to ensure they’re working as intended. If you want to take things a step further, or we recommend you include them in your setup, we also offer Google Tag Manager services.
For websites handling a lot of data, we also offer ongoing maintenance packages to keep your analytics running optimally after the initial fixes are complete, as well as custom report creation for you to review all your analytics in one place.
Do you offer both Universal Analytics and Google Analytics 4 audits?
Yes, our Google Analytics audit service covers both Universal Analytics and GA4.
For Universal Analytics, we review your setup and data to ensure data tracking has remained consistent since you switched to GA4.
For GA4, we analyse your measurement settings, event configuration, reports, and any integrations you may have to ensure you’re making the most of GA4’s new capabilities.
Do you offer GA4 consultancy services?
Yes! If you’re keen to dig into GA4 yourself, or you want to up-skill a member of your team so they can manage your brand’s analytics account with confidence, we also provide consultancy services. We can work with your team to highlight key reports to check for data insights on user behaviour or set up advanced tracking to improve your data collection. Get in touch so we can discuss your requirements in detail.