Looking to get your products in front of customers actively searching to buy?
We work with e-commerce businesses to maximise organic product listings and paid Shopping ads to drive consistent sales from shopping feeds in Google search. With product feeds straight from your e-commerce platform, optimised listings and strategic campaign management, our Google Shopping Management services capture more market share and increase revenue from your products.
Strategic Campaigns
Trusted Google Partners
Smart Integrations
Organic & Paid Listings
What is Google Shopping?
Google Shopping brings product listings to Google search results when searchers are looking for products, creating a huge opportunity for product-based businesses to showcase their products directly in search results. These listings show organic (free) product listings from Google Merchant Centre and listings from paid ads when used as part of a Google Ads campaign.
Unlike traditional text-based Google listings, Shopping listings show your products with images, prices, and key details searchers want to know when comparing products, making them more likely to click and purchase.
What Our Google Shopping Services Include
Whether you’re running an established e-commerce store looking to boost sales, launching a new product, or struggling to get your products ranking in search results, we create Google Shopping strategies that drive revenue through both free product listings and paid campaigns. Here’s what a successful Google Shopping campaign includes when you work with us:
Google Merchant Centre Setup
From implementing proper data feeds and resolving validation issues to optimising product attributes for better visibility, we handle the complete setup and optimisation of your Google Merchant Centre account and product feeds to make sure your data meets Google’s requirements and has the best chances of ranking.
Product Feed Integration
Your product feed is the foundation of successful Google Shopping performance. We make sure your business data and product information is accurate by setting up direct feed connections from your e-commerce platform so your listings are always up to date with stock, shipping, pricing and key product data buyers need to make a purchase.
Product Listing Optimisation
Google Shopping is a lot more than integrating your product feed and calling it a day. We optimise your individual product listings to make sure they are descriptive, keyword-rich and make searchers want to click. Once we’ve got the basics down, we use strategic promotions, images, ad campaigns and features to increase their chance of conversions.
Shopping Ads Campaigns
Want to make sure your product visibility is at the top of it’s game? Our Google Ads management services maximise product visibility for the best ROI. Through Performance Max campaigns to target the full display network, or dedicated Google Shopping campaigns, we use strategic campaign structuring, bid strategies and ongoing optimisation to promote the products and search terms that generate the highest return.
Real-Time Reporting
We’re transparent in how our campaigns are performing. To back this up, we use real-time reports for our clients so you can check in whenever you like to see how your campaign is performing. There’s no gatekeeping or fluffy metrics here – you’ll see the same stats we use to create data-driven Google Shopping campaigns that bring results.
Get Your Products In Front of Customers Ready to Buy
Ready to get your products in front of more ready-to-buy customers? Let’s talk about your Google Shopping strategy.
Why Choose Our Google Shopping Management Services?
We make sure your products appear at the right moment, to the right customers, with the right information to drive sales. Here’s how we do it:
Data-Driven Strategy
We don’t just set up your product feeds and hope for the best. We use deep product feed analysis with search trend data to identify which products have the highest potential for growth. The result? Prioritised optimisation and strategic ad spend where they’ll have the biggest impact on your revenue.
Trusted Google Partners
As trusted Google partners, our team of digital marketing specialists hit the ground running with Google Shopping campaigns. We handle every aspect of your Google Shopping presence, from technical feed management to strategic campaign decisions to get you to the top of the page on Google search.
Revenue-Focused Optimisation
Every decision we make for your campaign is guided by industry-expertise, best practices and performance data. From optimising product titles to adjusting bid strategies, our team of Google pros never stop analysing and optimising your products and campaigns to increase your return on investment.
Industries & clients we’ve helped grow with strategic Shopping campaigns
We’ve supported e-commerce brand across a wide range of industries to create organic shopping campaigns and paid ads to bring next-level results. Here’s a few of the industries we’ve worked in:
Pharmaceuticals
Food & Beverage
Health & Wellness
Toys & Games
Capture More Sales From Google Search
Ready to boost your product visibility and sales? Let’s create a Google Shopping strategy to boost your online visibility.
Google Shopping FAQs
How long does it take to see results from Google Shopping?
Initial results can be seen within the first few weeks as your product feed is approved and campaigns begin running. However, optimal performance typically takes 2-3 months as we gather data to refine your product listings and campaign strategies.
Do I need both organic listings and paid Shopping ads?
Organic listings are a great way to promote products in industries with less competition, whereas paid Shopping ads offer more control over when and where your products appear. We like to use both to maximise visibility and sales opportunities, but some businesses perform exceptionally well from organic product listings. We’ll let you know what we recommend for your business during your consultation.
How much should I budget for Google Shopping ads?
Your ideal budget depends on factors like product prices, margins, competition, and market size. We’ll analyse your product data and market opportunity to recommend a budget that delivers strong ROI while scaling sustainably. If you have a set budget in mind, we’ll work with you to let you know if it’s realistic and what you can expect.
Can you work with my e-commerce platform?
Yes! We work with all major e-commerce platforms including Shopify, WooCommerce, Magento, and BigCommerce.
What ongoing management do you provide?
Our service includes continuous monitoring and optimisation of both your product feeds and Shopping campaigns. We regularly review performance data, adjust strategies, resolve any feed issues, and implement new opportunities to improve results.
How do you measure success?
We measure success with metrics like conversion rate, cost vs conversions and ROAS (Return on Ad Spend). Your real-time reporting dashboard will highlight all these metrics so you can see regular performance updates focused on the metrics that matter most to your business.
