Let’s just get straight to it – Pinterest is a search engine, not a social media platform. And for success on Pinterest, you need a Pinterest SEO strategy.
This is often why people don’t “get Pinterest” because it’s lumped into the same category as Instagram and Facebook when it really isn’t the same. But the good news is that Pinterest is actually easier to master than platforms like TikTok and Instagram, so let’s do a little dance about that and then get to the good stuff!