Search Engine Optimisation

Let’s get this out in the open: SEO gets a bit of a bad rep and since the online space seems so saturated (everyone and their cat is starting an online business these days), you might even think it’s pointless to dedicate precious time and resources to SEO.

But what if I told you that SEO was hands-down the most effective way to get your products and services in front of your ideal customers?

Let’s break down why.

Sure, social media is a great way to grow your community and gather leads, but it’s got a short lifespan, and the landscape is changing all the time.

Paid ads might work well for a while, but only until your budget runs out.

As for email, it gives a great ROI, but you need to build an engaged list first – and that starts with quality content.

But when your potential clients search for a product or service you offer?

They’re hooked before they’ve even laid eyes on your site. Google’s doing all the hard work for you! And all you have to do is watch the leads roll in. 

(OK, maybe I skipped a few steps. But that’s where your SEO strategy comes in!)

We’ve Established That SEO Matters. But What’s It Worth To You?

1 in 2

marketers say that organic search has the best ROI of any marketing channel.

1.7bn

the number of people using Google search daily. That’s a whole lot of potential customers!

3 in 4

people never scroll past the first page of Google. The closer you can get to page 1, the better!

70%

of marketers see SEO as more effective than Pay-Per-Click advertising.

And If You’re Wondering How SEO Works In Practice…

Let me give you some real-life examples of SEO playing a big role in small business growth.

Scenario 1

Say you’re a social media manager, getting gigs through paid social promotions and freelancing sites. But the ad fees and commissions are racking up fast, and you’re losing more money than it’s worth in the long run. Now, you’d like to try your hand at booking high-ticket clients who value your expertise and trust you to deliver results.

That’s where SEO becomes your new best friend.

With an SEO strategy that targets your local area, you can show up on search engines every time a local business owner’s looking for a social media manager to take the reins of their platforms. Meaning more clients for you, more testimonials for your portfolio, and more money in the bank each month.

And the best part? Google did all the hard work for you.

Scenario 2

Picture this: you’ve got an amazing selection of products on your e-commerce website, but you’re just not getting enough customers to quit your 9-5 and go full time with it. Or maybe you have gone full time, but your income isn’t consistent, making for one very stressed out business owner!

Enter (yep, you guessed it) SEO.

With a solid action plan and SEO strategy in place, you can attract targeted traffic to your product pages every month. And not just any old traffic, but people who are already looking for the products you offer before they even find your website – making them twice as likely to click through to checkout.

Showing up for free in ideal customers’ search results? Yes please!

So What Do I Know?

Web Design for Business, Kate Smoothy, Webhive Digital

Hi, I’m Kate!

Website Designer + SEO Strategist

I’ve been designing and building websites since I was 12 years old, but the SEO part was more “happy accident” than “deliberate career choice”. Back in 2013 I was a travel blogger, working as an au pair and living my best life in cities across France, Germany, and the Netherlands. 

Never in a million years did I think travel blogging would become my full-time job… until one day, I checked my stats and saw that my blog was racking up hundreds of website visitors daily. Seeing that the vast majority of visitors were finding me through search, I started digging deeper – inhaling every piece of content I could find about SEO, levelling up my website design, optimising my blog posts with keywords – you name it, I tried it.

Once I was hitting 1000+ visitors per day, I knew I was on to something. And before I knew it, I was designing and building websites for other bloggers full time to fund my travels.

Fast forward to today and I’ve developed SEO strategies for companies of all shapes and sizes – from small local businesses to international startups. Since I started WHD, I’ve helped more than 50 small businesses grow their reach and gain traction online.

It’s not a stretch to say SEO changed my life, and I know it can change the game for you, too. Take a second to picture the possibilities. What doors would open for you with more leads, more high-ticket clients, and more eyes on your content every single day?

Case Studies

Apply To Work With WHD on Your SEO

Ready to hand your technical task list over to an expert and start getting serious traffic from search? The next steps are super simple. First, fill out the application form below to tell me more about your business and your goals. Next (provided we’re a good fit), I’ll be in touch to book a call so we can chat through your goals and a strategy to make them a reality.