Let’s set you up for search success, so your content can be seen, searched and found by the people who matter most.
Whether you’re looking to dip your toes into the world of search engine optimisation or ready to outsource your ongoing SEO tasks, I’ve got a solution that suits your unique business needs.
Make Your Website a Magnet For Warm Leads
Let’s get this out in the open: SEO gets a bit of a bad rep. Right now, you might think it’s scary, complicated, time consuming… and frankly, a bit of a snoozefest.
And since the online space seems so saturated (everyone and their cat is starting an online business these days, right?), you might even think it’s pointless to dedicate precious time and resources to SEO.
But what if I told you that SEO was hands-down the most effective way to get your products and services in front of your ideal customers?
Let’s break down why. Sure, social media is a great way to grow your community and gather leads, but it’s got a short lifespan, and the landscape is changing all the time (seriously, can anyone keep up with Instagram’s feature rollouts these days?). Paid ads might work well for a while, but only until your budget runs out. As for email, it gives a great ROI, but you need to build an engaged list first – and that starts with quality content.
But when your potential clients search for a product or service you offer? They’re hooked before they’ve even laid eyes on your site. Google’s doing all the hard work for you! And all you have to do is watch the leads roll in.
(OK, maybe I skipped a few steps. But that’s where your SEO strategy comes in!)
→ You’ve built a solid business off the back of social media and paid promotions. But now, you’re looking for an organic (and longlasting!) way to attract high-ticket clients and customers. Who knows which social media platforms will stand the test of time? Your website will always be yours to change as you please.
→ You’re currently spending hours each week on content creation and lead generation, but your numbers tell a different story. You can’t shake the feeling that you’re wasting time on marketing that doesn’t work, when you’ve got a million other things on your plate.
→ You’re compensating for the lack of traffic with costly ads, but you know it’s a short term solution. As soon as your ad budget dries up, so do the leads. You’d much rather have a steady and sustainable strategy for bringing in leads – especially for those quieter seasons of business.
→ You’ve got a visibility problem that needs solving, stat. So far, the only keyword you’ve ranked for on Google is your business name. A good start, but let’s face it, it isn’t going to get you new leads. You know you’ve got to rank for an intentional set of keywords, but you’ve no idea where to start (or how to not sound like a robot in the process).
If any of these strike a chord, you’re in the right place! I’ve created a specialised suite of SEO services with you in mind – so that you can grow your business organically, authentically, and with a great return on investment.
So, what do I know?
Hi, I’m Kate!
I’ve been designing and building websites since I was 12 years old, but the SEO part was more “happy accident” than “deliberate career choice”. Back in 2013 I was a travel blogger, working as an au pair and living my best life in cities across France, Germany, and the Netherlands.
Never in a million years did I think travel blogging would become my full-time job… until one day, I checked my stats and saw that my blog was racking up hundreds of website visitors daily. Seeing that the vast majority of visitors were finding me through search, I started digging deeper – inhaling every piece of content I could find about SEO, levelling up my website design, optimising my blog posts with keywords – you name it, I tried it.
Once I was hitting 1000+ visitors per day, I knew I was on to something. And before I knew it, I was designing and building websites for other bloggers full time to fund my travels.
Fast forward to today and I’ve developed SEO strategies for companies of all shapes and sizes – from small local businesses to international startups. Since I started WHD, I’ve helped more than 50 small businesses grow their reach and gain traction online.
It’s not a stretch to say SEO changed my life, and I know it can change the game for you, too. Take a second to picture the possibilities. What doors would open for you with more leads, more high-ticket clients, and more eyes on your content every single day?
→ Keyword Research
→ Technical Site Audits
→ Adding or Updating Website Copy
→ Website Speed Checks
→ Competitor Analysis and Market Research
→ Optimising Website Content
…and so much more!
The truth is… seeing success with SEO is a matter of strategy, not magic.
Your small (and scaling) business deserves to show up in search results. But when you’re competing for space with some of the world’s biggest players, how do you make sure your site gets seen?
It’s true, trying to outrank (or outbid) your biggest competitors is a losing game. But I’ll let you in on a secret… a successful small business SEO strategy has its own set of rules.
Long-tail keywords, localised search terms, and technical SEO are just a handful of skills I help my clients master. Because once you do, you’ll always stand out on the search engine results page, and stay a step ahead of your peers.
That’s why I’ve designed my SEO packages specifically with small businesses like yours in mind. With specialised support by your side, you can keep moving the needle on your biggest goals and boost your reach exponentially – without breaking the bank in the process.
marketers say that organic search has the best ROI of any marketing channel.
the number of people using Google search daily. That’s a whole lot of potential customers!
people never scroll past the first page of Google. The closer you can get to page 1, the better!
Let me give you some real-life examples of SEO playing a big role in small business growth.
Say you’re a social media manager, getting gigs through paid social promotions and freelancing sites. But the ad fees and commissions are racking up fast, and you’re losing more money than it’s worth in the long run. Now, you’d like to try your hand at booking high-ticket clients who value your expertise and trust you to deliver results.
That’s where SEO becomes your new best friend.
With an SEO strategy that targets your local area, you can show up on search engines every time a local business owner’s looking for a social media manager to take the reins of their platforms. Meaning more clients for you, more testimonials for your portfolio, and more money in the bank each month.
And the best part? Google did all the hard work for you.
Picture this: you’ve got an amazing selection of products on your e-commerce website, but you’re just not getting enough customers to quit your 9-5 and go full time with it. Or maybe you have gone full time, but your income isn’t consistent, making for one very stressed out business owner!
Enter (yep, you guessed it) SEO.
With a solid action plan and SEO strategy in place, you can attract targeted traffic to your product pages every month. And not just any old traffic, but people who are already looking for the products you offer before they even find your website – making them twice as likely to click through to checkout.
Showing up for free in ideal customers’ search results? Yes please!
Still on the fence?
→ Your idea of SEO success is to show up on page one of Google within a week’s time. I hate to break it to you, but it’s not going to happen. There are no overnight success stories in SEO, so if you want to see results, you’ve got to play the long game. Stats will tell you the best time to start was 3 years ago, but the second best time is today.
→ Your website still needs a lot of work. The thing is, we could spend all the time and money in the world working on optimising your content for SEO but unless your website design is properly optimised (read: if your website isn’t responsive, accessible to all users, or *shudder* mobile-friendly), then that’s money and time down the drain.
→ You’d rather figure it out yourself. You’ve got some time to spare and you’re not intimidated by the technical aspects of search engine optimisation. Right now, you’d rather learn the fundamentals of SEO than outsource it all to an expert. Pssst… I’ve got a great course that will help you do just that!
Ready to hand your technical task list over to an expert and start getting serious traffic from search? The next steps are super simple. First, fill out the application form below to tell me more about your business and your goals. Next (provided we’re a good fit), I’ll be in touch to book a call so we can chat through your goals and a strategy to make them a reality.
You will usually see results from SEO in months 3/4 of ongoing SEO work however you will really notice the benefit from 6 months onwards. It’s a long game which is why it’s best to invest and get started ASAP.
If your website is already established on Google (i.e. you have a few pages showing on page 1-2), this process will be quicker. And if you aren’t at that point yet, once we get you there you will find the momentum picks up too.
I offer technical and content SEO as optional add-ons with my web design services. However my monthly SEO service ensures new content added to your website is effectively optimised and is also well suited to large websites with lots of existing pages needing to be optimised. Clients with large websites needing a new design tend to do a mixture of both or prioritise their main product/service pages in their web design project.
You’ll need a website with your own domain (yourbusinessname.com or similar) and for your website to be built on Shopify or WordPress. Unfortunately, I don’t work with other platforms due to the limiting capabilities for SEO.
You’ll also need to provide me with thorough details on your products or services, whether that’s existing website pages, tech spec sheets or anything else you have to hand.
That’s what I’m for! My base SEO package provides everything we need to get started on your SEO and we can tailor this to suit your budget and business requirements.