SEO for Estate Agents
Make sure property buyers and sellers find you first with estate agent SEO services to put you above your competition.
Our SEO services for estate agents are designed specifically for property professionals. Whether you’re a high street branch, an independent letting agent, or a multi-office estate agency network, we help you rank higher, build your local reputation, and turn website visitors into valuations and viewings.
Property-Focused SEO Strategies
Local & Regional Campaigns
Property Market Insights
Lead Generation Optimisation
SEO Strategies for Estate Agents
Breaking through in the property market can be hard when you’re competing with household names & nationwide chains. You need an SEO strategy that builds visibility, trust, and a steady flow of qualified leads for your estate agency. Our real estate SEO campaigns focus on getting your agency in front of your target clients in the locations that matter to you.
Property Keyword Research & Strategy
We identify exactly how potential clients use Google search for estate agents like yours, and uncover the specific terms that drive valuable enquiries. This research creates the foundations for us to create a search engine optimisation strategy that targets the right audience with the right messaging.
Local Competitor Analysis
We analyse your competitors to find which estate agencies rank well in your target area. After a deep-dive into their strategies,, we develop yours to outperform them in search results, helping your property business grow and win more instructions.
Local SEO for Letting Agents
Most property searches have strong local intent, meaning buyers and sellers are looking for estate agents in their specific area. To make sure you’re at the top of search results when they do, we optimise your website and Google My Business Profile to make sure you’re visible in those “near me” searches and local map pack results, capturing relevant leads in your catchment area.
Property Listing & Landing Page Optimisation
We create optimised on-page SEO content for your property listings that helps them rank better in search results. From area guides and property descriptions to landing pages for specific types of property, developments or streets, our SEO copywriting ensures your listings are conversion-driven and highly visible on search.
Technical SEO for Property Websites
We make sure that your estate agency website’s technical foundation supports better rankings. From site speed and mobile optimisation to structured data that helps Google understand your property listings, we implement technical improvements to give your site the best chance of ranking.
Digital PR & Link Building
We secure high-quality backlinks from reputable property directories, news sites, and industry publications. These links build your site’s authority and improve search rankings, setting up your agency as a trusted resource both for search engines and potential clients.
Getting traffic is just the first step. We want to make sure that traffic turns into valuation requests and property enquiries. With strategic calls-to-action, simplified contact forms, and compelling testimonials, we optimise your site to turn more visitors into actual leads and instructions.
Stop Being The Market's Best-Kept Secret
Don’t let your competitors dominate the digital high street while you’re hidden on page two.
How Our SEO for Real Estate Agencies Works
Our approach to estate agent SEO is methodical and transparent, built around the metrics that matter most to your agency: visibility, enquiries, and instructions. Here’s what to expect when working with us:
Month 1: Research & Strategy Development
We start by understanding your agency’s goals, service areas, and ideal clients. Then we do a thorough SEO audit of your website and online presence, analyse your competitors, and perform in-depth keyword research. By the end of month one, we’ve created a roadmap for an SEO campaign tailored to your realtors’ specific needs.
Months 2-3: Foundation Building
During these months, we optimise your key listing and landing pages and fix technical SEO issues that might hinder your site’s chances of ranking. We also optimise your Google Business Profile and build local citations to strengthen your presence in local searches. Simultaneously, we’ll work on securing quality backlinks from relevant property resources and publications to strengthen your site’s authority.
Months 4-5: Content & Local Authority Building
Now we focus on creating valuable content that addresses what your target audience is searching for. We’ll develop new, search-driven landing pages, publish or update area guides, property advice pages, and market updates that showcase your local expertise. We’ll also continue building your local authority through targeted outreach and link-building strategies.
Month 6: Performance Review & Refinement
To measure progress, we evaluate your search visibility, traffic patterns, and lead conversion rates. Based on this data, we refine your strategy to double down on what’s working best for your agency. We continue building on your momentum from here with ongoing optimisation and fresh content.
From Ranking in the Basement to Property Penthouse
Most homeowners check Google before they even walk past your office. Make sure yours is the name they see first when they’re ready to sell or let their property.
Real Estate SEO Audits
Not sure where your property website stands in terms of SEO performance? Our thorough SEO audits give you a clear picture of your current online presence and identify exactly what needs improvement to boost your rankings and lead generation.
Our audits are perfect for gaining valuable insights into your site’s visibility, whether you’re considering ongoing SEO or just want to understand why your agency isn’t ranking as well as competitors. It’s the ideal starting point for estate agents looking to make data-driven decisions about their digital marketing investments.
Ready to Boost Your Search Engine Rankings?
No guesswork. No jargon. Just tailored SEO insights to unlock your website’s full potential.
Estate Agency SEO FAQs
Does SEO work for estate agents?
Most property searches now start online, with over 98% of home buyers beginning their search online. Working with a real estate SEO company helps your agency appear in these searches, directly impacting your instruction rates and property enquiries.
Estate agencies that implement effective SEO consistently see increased valuation requests, better quality leads, and improved vendor conversion rates. The ROI can be substantial when you consider the value of each new instruction.
How can letting agents benefit from SEO?
SEO helps letting agents by targeting the relevant keywords and specific needs of landlords and tenants. For landlords, we optimise for searches related to property management, tenant finding, and rental valuations. For tenants, we focus on rental property searches and area information.
By creating content that addresses both audiences, we help letting agents generate a steady stream of both properties to let and qualified tenants. This dual approach ensures your lettings department thrives at the top of search engine results, even during slower sales periods.
How does local SEO play a role in the success of an estate agent’s online presence?
Property searches are inherently local, with buyers and sellers typically searching for target keywords like “houses for sale near me” rather than generic terms.
Appearing in the Google Maps pack (the top 3 local search results) can dramatically increase your visibility when potential clients are actively looking for property services in your area. For high street agencies especially, local SEO guarantees you’re capturing business from your immediate catchment area.
What is the difference between SEO and property portals for estate agents?
Property portals like Rightmove and Zoopla showcase your listings, but they do little to build your agency’s brand or attract direct enquiries. When someone finds your property on a portal, they’re seeing your competitors’ listings right alongside yours.
SEO builds your own website’s visibility and authority. When someone finds you through a Google search, they engage directly with your brand and are more likely to explore multiple properties on your site. This direct traffic is more valuable and less likely to be shopping around with multiple agencies.
The ideal strategy uses both: portals for immediate listing visibility and SEO for long-term brand building and direct lead generation.