Fintech SEO Services
Drive more sign-ups, demo requests, and qualified leads with fintech SEO services that actually work.
Whether you’re a SaaS platform, payments provider, online lender, neobank or B2B fintech startup, we help fintech companies get discovered by the people actively searching for solutions like yours. From niche tools solving specific industry problems to all-in-one finance platforms targeting a mass audience, our SEO strategies are built to match your product, goals, and the way your users search.
Built for Scalable Growth
B2B & B2C Fintech SEO Agency
Conversion-Focussed Campaigns
Boost Organic Traffic & ROI
Your Fintech SEO Campaign
As a leading SEO agency, we’ve built SEO strategies for clients across a wide variety of industries. These strategies are always tailored to our clients, their goals and industry to make sure we get the best results. In a nutshell, there’s nothing cookie-cutter about what we do.
For the fintech industry, our campaigns focus on the terms your target users are already Googling, making sure it’s your platform they find and guiding them to convert. Here’s a look at what our campaigns include.
Keyword Research & Strategy
Through strategic keyword research, we uncover exactly how your users search for fintech and financial services like yours to build your SEO strategy around the searches that drive real leads and sign-ups.
Competitor & Market Analysis
We analyse SERPs to find your search competitors and build a plan that gives you the edge in organic search engine rankings. From legacy institutions to aggressive startups, we keep on top of everything they’re doing to create a results-driven campaign.
Content Optimisation
Our content strategy is about more than just SEO, it’s about user education and, of course, conversions. We optimise your existing content to make sure it’s sending the right messaging to search engines and we write smart, accurate content that builds authority, trust and rankings.
Technical SEO
Through thorough technical SEO audits and ongoing maintenance, we make sure your website’s speed, crawlability & structure are hitting the mark to give search engines what they need to boost your visibility.
Authority Building
We secure high-quality backlinks from trusted sources through a variety of campaigns, including digital PR, to build credibility with search engines and users to support long-term ranking growth and site authority.
Conversation Optimisation
It’s easy to think SEO is just about traffic, but it’s not. For the fintech industry, it’s about sign-ups, leads and users. To make sure we help you meet your goals, we optimise your user journeys, landing pages and CTAs to turn visitors into demo requests, account sign-ups or leads.
Built for Fast-Growth Financial Services
Grow visibility. Drive more sign-ups. Build sustainable traffic without relying on ads.
How Our Fintech SEO Services Work
Our SEO strategies work in clear monthly stages to ensure sustainable SEO growth & performance while focusing on what brings in results: traffic, leads, and sign-ups. Our marketing expertise means that every SEO campaign we create is unique, but here is an example of what your first six months typically looks like.
Strategy & Audit
Before we get started, we get to know your product, market, and goals. With this information, we go on to audit your website and SEO setup, research keywords, identify your SEO competitors, and create a clear SEO roadmap to boost your online presence.
Foundations & Growth
As part of your SEO content strategy, we optimise landing pages, service pages and any other existing content on your fintech website before we start publishing new content to target your ideal users. We also fix technical issues and roll out your authority building backlink campaign to grow your domain authority and rankings.
Review & Refine
Once your initial strategy has been rolled out, we assess your new rankings, traffic & lead quality so we can double down on what’s generating the most revenue. We frequently monitor your conversions, user journeys and traffic to make sure we’re maximising every opportunity for growth.
Fintech SEO Audits
Not sure where your fintech business stands in search results?
Our SEO audits give you a clear, honest view of how your site is performing and what’s holding it back. You’ll get a detailed breakdown of missed opportunities, competitor gaps, and quick wins, plus a prioritised action plan to help you grow.
Whether you’re early-stage or scaling fast, a professional SEO audit sets the foundation for smarter growth.
Want an SEO Audit?
No guesswork. No jargon. Just tailored SEO insights to unlock your website’s full potential.
Fintech SEO Services FAQs
What if our fintech product is still in early-stage development?
With such a competitive space, fintech marketing that begins in the early-stages of development can build a solid customer base prior to your launch.
We can support pre-launch and early-stage companies with foundational SEO strategies, like setting up a scalable site structure, building early authority, and ranking for product-relevant terms before your launch.
Can you work with our in-house marketing or dev team?
Yes. We often collaborate with internal teams for technical implementation, compliance approvals, and content production to meet our client’s business goals.
Do do fintech companies need SEO?
Fintech companies need SEO because that’s where users start their search. Whether they’re looking for a budgeting tool, B2B payment solution or a new current account, they turn to Google. SEO gets you found (and trusted) without daily ad spend.
How do you ensure compliance in your SEO content?
Can SEO work for B2B fintech platforms?
Absolutely. With the right strategy, SEO marketing can target decision-makers searching for SaaS tools, automation, payment tech and more.