Medical & Healthcare SEO Services
Struggling to stand out online? Our healthcare SEO services put you where patients & customers are searching.
Whether you run a private clinic, offer specialist therapies, or sell health and wellness products online, your audience is searching online first. If your services or products aren’t showing up, you’re losing customers to competitors who are.
Our healthcare SEO services are built for regulated, reputation-driven industries. Whether you’re targeting local patients or a nationwide customer base, we help you grow your visibility on Google while keeping your messaging aligned with the standards expected in healthcare.
We’ve supported private medical and healthcare businesses across the UK with campaigns that improve search rankings, increase trust, and turn visitors into loyal patients.
Healthcare & Medical Copywriting
Regulation-Compliant Strategy
Local Search Optimisation
Accessible Website Design
Your Healthcare SEO Campaign
Search engine optimisation strategies for healthcare providers centre around building trust, a professional reputation and being easily found by the right patients. To do this, we build each campaign around your services, location, and patient base. Whether you’re running a physiotherapy clinic, private medical treatment centre, or dental practice, we create an SEO content strategy that supports growth without cutting corners.
Keyword Research & Monitoring
We identify how real patients search for your services, from “fertility treatment near me” to “acupuncture for migraines in London”. We monitor your keyword performance and adjust as we go to keep you visible where it counts.
Competitor & Market Analysis
We look at which other healthcare organisations rank in your area and why. Then we create a strategy that gives you a competitive edge built on stronger content, a better Google Business Profile, or an improved on-site experience.
Your Google listing can be the difference between a call and a scroll past. We optimise your Google Business profile with up-to-date information, photos, and services to help you appear more often, and more credibly, in local search results.
Content That Builds Trust
We secure high-quality backlinks from trusted healthcare publications and platforms. These links build your website’s authority, improve search rankings, and boost your credibility with both search engines and potential patients or customers.
Improving Patient Experience
We make your site easy to navigate, mobile-friendly, and fast to load so patients don’t drop off before reaching your booking form. We’ll complete conversion rate optimisation to improve how effectively your website turns visitors into enquiries or appointments.
We optimise your website’s technical foundation to support better rankings, smoother performance, and maximum search visibility. From structured data to site speed and crawlability, we ensure your healthcare site is built to meet Google’s standards and outperform the competition.
Not Reaching the Right People?
Our healthcare SEO turns searches into clicks and conversions.
How Our Healthcare Search Engine Optimisation Services Work
Our SEO process is structured around your goals, your services, and your reputation. We take a step-by-step approach to build lasting visibility while staying aligned with healthcare standards and patient expectations.
Here’s how we work with you over the first six months:
Month 1: Setup & Strategy
We start by understanding your services, location, and audience. Then we run a full audit of your website and Google Business Profile, carry out in-depth keyword research, and map out a content and marketing strategy that is bespoke to your clinic or practice.
Months 2-3: Foundation Building
We optimise your Google Business Profile, fix technical SEO issues, and update your main website pages for search and usability. During this phase, we begin writing or rewriting treatment and service pages using clinically appropriate language that builds trust. We’ll also start building authority through link acquisition and digital PR to strengthen your presence in search results.
Months 4-5: Content & Visibility Growth
We publish new content based on what patients are searching for, from location-based service pages to helpful, informative guides & resources. We’ll build local citations, improve your internal linking, and continue securing high-quality backlinks from trusted sources.We publish new content based on what patients are searching for, from location-based service pages to helpful, informative guides & resources. We’ll build local citations, improve your internal linking, and continue securing high-quality backlinks from trusted sources.
Month 6: Performance Review & Next Steps
We evaluate your search visibility, traffic, and enquiries so far, and refine your strategy based on the data. From here, we’ll continue building on what’s working to grow your online presence even further.
Your Next Patient is Searching Online. Make Sure They Find You.
Grow your visibility, trust, and enquiries with professional healthcare SEO that works.
Want Faster Results? Pair SEO with Paid Ads
While SEO in healthcare builds steady, long-term visibility, paid advertising is perfect for clinics that want to attract new patients now. If you’re launching a new service, filling last-minute appointment slots, or want faster visibility, managed Google Ads campaigns will help bridge the gap while SEO builds in the background.
We’ll also make sure your landing pages are optimised and ready to convert patients into bookings.
Got Gaps in Your Schedule? Let's Fill Them With Targeted Ads
Reach people actively searching for your services and turn clicks into bookings.
Our Experience in the Healthcare Industry
We’ve helped a range of healthcare businesses, from ecommerce brands to private clinics, grow their visibility, traffic, and patient trust. Through a range of our services, from PPC to web design, we’ve delivered real results in their regulated, reputation-driven sectors.
Healthcare SEO FAQs
What’s the difference between healthcare and medical SEO, and general SEO?
Medical and healthcare SEO focuses specifically on patients looking for private medical services. That means we target location-specific keywords, make sure your content follows relevant regulations, and help you appear in local search results like Google Maps and the local pack.
Can you help us stay compliant with Google’s advertising rules?
We’re experienced in working within Google’s advertising policies for healthcare. We’ll make sure your ads are compliant, and your landing pages meet the requirements for advertising services like consultations, treatments, or specialist clinics.
Can you help with my healthcare ecommerce site?
We’re a great fit for healthcare ecommerce businesses, with proven experience in both ecommerce SEO and ecommerce web design. If you’re selling medical equipment, wellness products, or digital health tools, we can help you grow online with a strategy that works.
What kinds of healthcare professionals or healthcare sectors do you work with?
We work with a wide range of healthcare providers, including:
- Private independent hospitals
- Private medical treatment centres or clinics
- Care homes
- Home nursing providers
- Dental practices and hygienists
- Chiropractors and Osteopaths
- Physiotherapists and Sports Therapists
- Allergy testing clinics
- Mental health services, including counselling and therapies
- Dieticians and nutritionists
- Acupuncture
- Private midwifery services
Can you help with healthcare tourism providers?
We support healthcare providers who attract international patients for private treatments, surgeries, or wellness procedures. From dental tourism to fertility clinics, we help you appear in search results when patients abroad are researching options. We create optimised, compliant content that builds trust across borders, and structure your website to clearly communicate treatment options, costs, travel logistics, and booking processes.
If your website targets an English-speaking international audience, we’ll help you grow global visibility while maintaining clarity and credibility at every touchpoint.
Do you work with international healthcare businesses?
We have experience working with American, Canadian, and European businesses. If your clinic attracts international patients and your healthcare website is written in English, we’ll help you build visibility in global markets while keeping your messaging clear and compliant.
Do you do national healthcare SEO marketing?
We provide national and international SEO support for healthcare providers. This works particularly well for specialists and private clinics offering niche or in-demand services that people are willing to travel for.
Do I need professional healthcare SEO if I already run Google Ads?
Ads help bring in quick wins, but SEO builds long-term visibility and trust. A strong organic presence also reduces your reliance on paid ads over time, saving your budget while continuing to attract new patients. We provide both healthcare SEO and Google Ads Management, so we can advise you on the right combination to get the best ROI.
Do you write the SEO content for us?
Our digital marketing team offer full SEO copywriting support, so we can handle content creation. We’ll write service pages, treatment breakdowns, and blog posts that are optimised for search, clinically appropriate, and written with your patients in mind.
We’ll also discuss which content needs your approval for safety or clinical accuracy. Our process keeps communication open and approvals simple, so you can stay hands-off where possible while remaining confident that everything reflects your standards.