SEO for Food and Beverage Companies
Get your food and beverage business noticed online with SEO strategies designed specifically for the food industry.
Our specialised food and beverage industry SEO services get your business ranking at the top of search results when customers are hungry and ready to buy. When you work with us, we help you capture both impulse buyers browsing for treats and serious food enthusiasts seeking quality products, from local foodies looking for their next hotspot, to nationwide distributors looking for new brands.
Appetite-Driven Keywords
Local & National Reach
Brand Story Amplification
Sales-Focused Results
Your Food & Beverage SEO Campaign
The food industry is incredibly competitive, and effective SEO gives you the edge over brands relying on their website alone. Our food and beverage SEO packages are built specifically for businesses like yours, focusing on marketing strategies that make your products or venue irresistible to search engines and hungry customers.
SEO Audits for Food & Beverage Websites
Before we start any campaign, we conduct thorough SEO audits to understand exactly where your website stands. We analyse your current search rankings, identify technical issues that might be holding you back, and evaluate your competitors’ strategies. This exhaustive audit covers everything from site speed and mobile responsiveness to keyword gaps and content opportunities, giving us a clear roadmap for improving your online visibility and driving more sales.
Looking for an SEO audit without a monthly retainer? We’ve got you covered.
Keyword Research & Monitoring
From specific products to different types of restaurants or bars, we dig deep into what your customers are actually searching for. Whether they’re searching for ‘organic energy drinks,’ ‘gluten-free bakery near me,’ or ‘craft gin delivery,’ we make sure you appear whenever someone is craving what you offer. We track how your website ranks for these appetite-driving keywords and adjust our strategy to keep you at the top of the menu.
Competitor Analysis
Ever wonder why some brands in your niche seem to dominate online while others struggle for visibility? We’ll uncover exactly what successful competitors are doing with their websites, social media presence, product descriptions, and content marketing. This isn’t about copying their strategy. It’s about understanding what works in your market (and then doing it better). We’ll spot the gaps in their approach and help you fill them with your unique brand story.
For local businesses, like restaurants, cafes, and local producers, your Google My Business profile is often the first taste customers get of your brand. We optimise your website and Google My Business listing to help you appear in local search results when customers search for food options near them. Whether someone’s looking for the best pizza in town or searching for a local brewery, we make sure your business dominates local search results and captures customers in your area.a
Ecommerce SEO for Food & Drink Products
If you’re selling food and beverage products online, your website needs ecommerce search engine optimisation to make sure your products stand out in search results. We optimise your product pages, category structures, and checkout processes to match how people shop for food online. From clear product descriptions that highlight ingredients and nutritional information to optimised category pages that help customers find exactly what they’re craving, we make sure your online store ranks well and converts visitors into loyal customers.
Content Creation
Generic food content doesn’t convert. We create compelling, food-focused SEO copywriting that tells your brand story and drives sales. From detailed product pages that highlight ingredients and benefits to seasonal recipes featuring your products, articles about food trends, and behind-the-scenes content about your production process, every piece is strategically crafted to improve rankings while making customers hungry for more.
Your website needs to load fast and work perfectly on mobile, especially for customers browsing food options on their phones. We’ll fix technical issues that might be hurting your rankings, like slow loading times, mobile responsiveness problems, and site structure issues. These improvements boost both your search rankings and conversion rates, turning more browsers into buyers.
Digital PR & Link Building
We secure high-quality backlinks from respected food blogs, industry publications, and relevant websites that your customers trust. These links build your website’s authority and improve search rankings, establishing your brand as a credible choice for both search engines and potential customers. From getting featured in food magazines to earning mentions on popular cooking blogs, we help amplify your brand story across the digital landscape.
For local businesses, we also make sure your business details are consistent across food directories, review sites, and industry platforms, including Google My Business, Trustpilot, food-specific directories, and local listings. This citation building helps search engines trust your business information and makes it easier for customers to find and contact you.
Getting hungry visitors to your website is just the first step. We enhance your site to turn browsers into buyers with strategic product placement, compelling calls-to-action, and streamlined checkout processes. From mouth-watering product photography to simplified ordering forms and persuasive product descriptions, we make sure your website converts visitors into customers. We also test different layouts and messaging to find what works best for your specific audience and products.
Eat Up Your Competition with Food Industry SEO
Your customers are hungry for products like yours right now. Make sure they find you first.
Food and Beverage SEO FAQs
Our SEO services work for all types of food and beverage businesses, including:
- Food product manufacturers
- Beverage companies and breweries
- Restaurants and cafes
- Food delivery services
- Speciality food retailers
- Catering companies
- Food bloggers and influencers
- Agricultural producers
- Food equipment suppliers
Each type of business has unique SEO needs, and we customise our approach accordingly to drive the right kind of traffic and conversions for your specific business model.
Absolutely! We optimise your Google Business Profile, build local citations, and create location-specific content that helps you appear when people search for dining options in your area. We also help you connect with local food events, optimise for delivery radius searches, and make sure your business shows up in map results when hungry customers are looking for nearby options.
Yes! We offer expert support in ranking food businesses for competitive keywords. We research the specific terms your customers use, analyse what’s working for top-ranking competitors, and create content strategies that position your products as the obvious choice.
Search engine optimisation (SEO) drives qualified traffic to your website from people actively searching for products like yours. We optimise your product pages for conversion, improve your site’s user experience, and target keywords that indicate purchase intent. This means more people finding your products when they’re ready to buy, leading to increased online orders, higher average order values, and better customer lifetime value.
Our link-building strategy focuses on earning mentions from food blogs, recipe websites, publications, and local media. We help you get featured in food magazines, secure links from popular cooking blogs, and connect with food influencers who can authentically promote your products. We also target local food events, farmers’ markets, and community organisations to build local authority.
We create content that satisfies both search engines and hungry customers. This includes writing compelling product descriptions highlighting ingredients and benefits, developing recipe content featuring your products, creating seasonal food guides, and producing educational content about food trends. We make sure all content includes relevant keywords while maintaining an appetising, authentic voice that reflects your brand.
Food and beverage SEO requires specialised knowledge of seasonal demand fluctuations, local search importance, visual content requirements, and food safety regulations. We understand people’s emotional connection with food brands, the importance of ingredient transparency, and how to optimise for impulsive food purchases and planned meal preparations. We’re also aware of and look into food regulations and dietary restriction considerations.
AI overviews in Google Search have the power to positively or negatively affect food and beverage SEO, and it’s how you target them that makes all the difference.
The food and beverage niche is among the top sectors for AI overviews in Google Search, with a 37% trigger rate (meaning 37% of queries in this niche show an AI-generated summary). At this stage, there’s no escaping it. Instead, you’ve got to make it work for your business.
That means moving away from recipe-style content and leaning into conversion-driven content. Lucky for our clients, this is what we do best.
We optimise your content to be featured in AI overviews by creating clear, authoritative content that connects with your target audience at every stage of their customer journey. Combined with the right schema markup, we target AI overviews that leave your ideal customers wanting more and clicking straight through to the source (i.e. you!).